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The War Routes in the European Tourist Market During the Spanish Civil War
European History Quarterly ( IF 0.4 ) Pub Date : 2024-10-11 , DOI: 10.1177/02656914241287688 Carlos Larrinaga
European History Quarterly ( IF 0.4 ) Pub Date : 2024-10-11 , DOI: 10.1177/02656914241287688 Carlos Larrinaga
During the Spanish Civil War, War Routes with tourist itineraries were organized in the area controlled by General Francisco Franco. They began to operate on 1 July 1938 and ran throughout the whole of the following year. The objective was, on the one hand, to create a new tourism product essentially aimed at the European market in order to attract tourists and obtain foreign currency. On the other hand, these itineraries formed part of a propaganda campaign which sought to spread the virtues of the new regime that was under construction in order to counteract the campaign being carried out against it abroad by the legitimate regime of the Republic. This new tourism product was promoted among the principal European travel agencies, although it generated poor economic results. This article studies the promotion of these itineraries, the travel agencies that were interested in them, the banks that acted as intermediaries and the results of the initiative.
中文翻译:
西班牙内战期间欧洲旅游市场的战争路线
在西班牙内战期间,在弗朗西斯科·佛朗哥将军控制的地区组织了带有旅游行程的战争路线。他们于 1938 年 7 月 1 日开始运营,并在接下来的一年中贯穿全年。其目标是一方面创造一种主要针对欧洲市场的新旅游产品,以吸引游客并获得外汇。另一方面,这些行程构成了宣传运动的一部分,该宣传活动旨在传播正在建设中的新政权的优点,以抵消共和国合法政权在国外对它进行的运动。这种新的旅游产品在欧洲主要旅行社中进行了推广,尽管它产生了糟糕的经济成果。本文研究了这些行程的推广、对它们感兴趣的旅行社、充当中介的银行以及该计划的结果。
更新日期:2024-10-11
中文翻译:
西班牙内战期间欧洲旅游市场的战争路线
在西班牙内战期间,在弗朗西斯科·佛朗哥将军控制的地区组织了带有旅游行程的战争路线。他们于 1938 年 7 月 1 日开始运营,并在接下来的一年中贯穿全年。其目标是一方面创造一种主要针对欧洲市场的新旅游产品,以吸引游客并获得外汇。另一方面,这些行程构成了宣传运动的一部分,该宣传活动旨在传播正在建设中的新政权的优点,以抵消共和国合法政权在国外对它进行的运动。这种新的旅游产品在欧洲主要旅行社中进行了推广,尽管它产生了糟糕的经济成果。本文研究了这些行程的推广、对它们感兴趣的旅行社、充当中介的银行以及该计划的结果。