Professors Robert A. Baron and Michael Frese are the joint recipients of the 2024 Global Award for Entrepreneurship Research. Their research contributions have helped establish the disciplinary foundation necessary to explore entrepreneurship from theoretical and applied psychological perspectives. From a theoretical psychological perspective, Professor Baron has repeatedly introduced a disciplinary scaffolding from cognitive psychology, social psychology, and judgment and decision-making psychology to develop the field’s socio-cognitive perspective. He has examined entrepreneurship’s basic “why” questions: (1) Why do some persons but not others choose to become entrepreneurs? (2) Why do some persons but not others recognize opportunities for new products or services that can be profitably exploited? (3) Why are some entrepreneurs so much more successful than others? From an applied psychological perspective, Professor Frese has examined entrepreneurship as the epitome of a proactive approach to work, advocating the benefits of personal initiative and the need for a self-regulatory approach to performance among both small business owners and employees in transition economies. Continually taking stock of what is known about the psychology of entrepreneurship through reviews and meta-analysis, he and his students have advanced an evidence-based approach to entrepreneurial training and performance in challenging contexts. Together, Professors Baron and Frese have served as ambassadors for the field of entrepreneurship, welcoming an entire generation of micro scholars to explore the entrepreneurial process and the psychology of the entrepreneurs who enact it.

Robert A. Baron 教授和 Michael Frese 教授是 2024 年全球创业研究奖的共同获得者。他们的研究贡献有助于建立从理论和应用心理学角度探索创业所需的学科基础。从理论心理学的角度来看，Baron 教授多次从认知心理学、社会心理学和判断与决策心理学引入学科支架，以发展该领域的社会认知视角。他研究了创业的基本“为什么”问题：（1） 为什么有些人而不是其他人选择成为企业家？（2） 为什么有些人而不是其他人认识到可以有利可图地利用的新产品或服务的机会？（3） 为什么有些企业家比其他企业家成功得多？从应用心理学的角度来看，弗雷斯教授将创业视为积极主动的工作方式的缩影，倡导个人主动性的好处，以及在转型经济体中小企业主和员工需要采用自我监管的绩效方法。通过评论和荟萃分析不断评估对创业心理学的了解，他和他的学生在具有挑战性的环境中推进了一种基于证据的创业培训和绩效方法。Baron 教授和 Frese 教授共同担任创业领域的大使，欢迎整整一代微型学者探索创业过程和实施创业过程的企业家的心理学。