Recent media studies conversations on disconnection or reducing mainly the quantity of engagement with social media so as to enhance well-being have suggested that these practices articulate a contemporary spirit focused on self-care and performance (productivity) that does not consider others or collective solutions. Drawing on and pushing forward disconnection research, we put forward a Foucauldian inspired concept of ethos that draws attention to qualitatively different principles and values characterizing social media socialities which users seek to foster and avoid. Interviews with people ( n = 31) with eating disorders (EDs) featured what we call digital cocooning; that is, interaction with trusted real-life friends and family afforded by messaging apps characterized by mutual responsiveness, acceptance, and belonging. However, what we term entrepreneurial networking with wider acquaintances mostly on traditional social media was experienced as evaluative and competitive and fuelled a sense of non-belonging, prompting unfriending. Disconnection research has highlighted how social media (dis)connections are often underpinned by contemporary possessive individualism, obscured by the dominant research on ostensibly universal psychological processes. The concept of ethos pushes this research beyond criticism toward also highlighting alternatives or how social relations in social media and society could be imagined otherwise.

中文翻译：

---

在社交媒体上与朋友联系的要素：饮食失调患者的数字茧和创业网络


最近的媒体研究关于断开连接或减少与社交媒体的互动量以提高幸福感的对话表明，这些做法表达了一种专注于自我保健和绩效（生产力）的现代精神，不考虑他人或集体解决方案。借鉴并推动断开连接研究，我们提出了一个受福柯启发的精神概念，该概念引起了人们对用户寻求培养和避免的社交媒体社交特征的质上不同的原则和价值观的关注。对饮食失调 （ED） 患者 （n = 31） 的采访以我们所谓的数字茧为特色;也就是说，通过消息传递应用程序与值得信赖的现实生活中的朋友和家人进行互动，其特点是相互响应、接受和归属感。然而，我们所说的创业网络，主要是在传统社交媒体上与更广泛的熟人建立联系，被认为是评估性和竞争性的，并助长了一种不归属感，促使他们解除好友关系。Disconnection 研究强调了社交媒体（Disconnection）如何经常以当代占有欲个人主义为基础，而被对表面上普遍的心理过程的主导研究所掩盖。ethos 的概念使这项研究超越了批评，也强调了替代方案，或者社交媒体和社会中的社会关系如何可以被想象成其他方式。