BookTok, a TikTok community where creators discuss and review books, influences the publishing industry as books that gain popularity on TikTok have seen mainstream success. BookTok is believed to be a diverse space where stories about marginalized identities are celebrated. This is in opposition to the traditional publishing world that is dominated by White, heterosexual, cis-gendered men. However, despite misconceptions, online spaces are notably homogeneous, and TikTok does not appear to diverge from these patterns. By analyzing 55 TikTok videos collected from the BookTok community, this study analyzes the race, gender, and sexual orientation of TikTok creators, authors, and main characters of BookTok books. This article aims to understand the effects social media applications such as TikTok have on the publishing world and to understand BookTok’s relation to diversity. While there is more gender equity among the authors of BookTok than in the traditional publishing world, there continues to be a deficiency in the prevalence of marginalized authors on the platform. Although women creators and women authors are popular on the app, most of these women are White. In addition, the authors who are most discussed on BookTok do not typically include persons of color or members of the LGBTQ+ community. The tendency for authors to write about their own experiences results in there being few characters of color and few books about members of the LGBTQ+ community. Publishing houses should prioritize increased collaboration with authors of color and LGBTQ+ authors, while also using BookTok to promote and advertise their work.

中文翻译：

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BookTok 对文学批评和多样性的影响


BookTok 是一个创作者讨论和评论书籍的 TikTok 社区，它影响着出版业，因为在 TikTok 上流行的书籍已经取得了主流成功。BookTok 被认为是一个多元化的空间，在这里庆祝有关边缘化身份的故事。这与由白人、异性恋、顺性别男性主导的传统出版界相反。然而，尽管存在误解，但在线空间显然是同质的，TikTok 似乎并没有偏离这些模式。通过分析从 BookTok 社区收集的 55 个 TikTok 视频，本研究分析了 TikTok 创作者、作者和 BookTok 书籍主角的种族、性别和性取向。本文旨在了解 TikTok 等社交媒体应用程序对出版界的影响，并了解 BookTok 与多样性的关系。虽然 BookTok 作者的性别平等程度高于传统出版界，但平台上边缘化作者的普遍性仍然存在不足。尽管女性创作者和女性作家在该应用程序上很受欢迎，但这些女性中的大多数是白人。此外，在 BookTok 上讨论最多的作者通常不包括有色人种或 LGBTQ+ 社区的成员。作者倾向于写自己的经历，导致有色人种角色很少，关于 LGBTQ+ 社区成员的书籍也很少。出版社应优先加强与有色人种作者和 LGBTQ+ 作者的合作，同时使用 BookTok 来推广和宣传他们的作品。