Purpose

This research investigates the systematic reuse of service concept elements within modular service design, aiming to offer actionable insights into effective conceptualization of services and extending methodological underpinnings to enhance the approach of service design.

Design/methodology/approach

Employing a design science research approach, this study investigates the intentional and targeted reuse of service concept elements for modular service design. It develops four general design principles and applies them in a real-world context to demonstrate and evaluate the purposeful integration of service concept elements.

Findings

This research reveals the efficacy of reusing service concept elements for modular service design, highlighting the benefits of this approach in conceptualizing new services. It theorizes generalizable design knowledge by formalizing four design principles that allow to underpin the reuse of service concept elements.

Originality/value

This research contributes to service design literature by providing actionable insights into the systematic reuse of service concept elements, particularly within the framework of modular service design. We develop and test general design principles and, specifically, apply them for analytics-based digital services.

中文翻译：

---

模块化服务设计中服务概念元素的重用

 目的

本研究调查了模块化服务设计中服务概念元素的系统重用，旨在为服务的有效概念化提供可行的见解，并扩展方法论基础以增强服务设计方法。

设计/方法论/途径

本研究采用设计科学研究方法，研究了模块化服务设计中服务概念元素的有意和有针对性的重用。它制定了四个通用设计原则，并将其应用到现实环境中，以展示和评估服务概念元素的有目的的集成。

 发现

这项研究揭示了重用服务概念元素进行模块化服务设计的功效，强调了这种方法在概念化新服务方面的好处。它通过形式化四个设计原则来理论化可推广的设计知识，这些原则可以支持服务概念元素的重用。

 原创性/价值

这项研究通过为服务概念元素的系统重用提供可操作的见解，特别是在模块化服务设计的框架内，为服务设计文献做出了贡献。我们开发和测试通用设计原则，特别是将它们应用于基于分析的数字服务。