Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...

中文翻译：

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在广告中使用宗教诉求的效果如何？荟萃分析研究


广告学者对广告中宗教符号的说服力进行了二十多年的研究。然而，宗教诉求在多大程度上影响态度和行为意图……