Leading management consulting firms serve as key influencers in disseminating fashionable management ideas and aiding organizations through their change initiatives. Organizations often seek guidance from these firms to implement the management idea of digital transformation (DT), enticed by the potential benefits this idea promises. This study examines the reports of six leading management consulting firms to assess how they shape the disseminating discourse on DT. Applying the performance-structure-technology framework, we unveil several blind spots in the DT consulting discourse. Our document analyses reveal that leading management consulting firms, in their discourse on DT, neglect comprehensive strategic alignments in the form of people, competitive context, and technological methods and structures. This study contributes to the literature on change management, management ideas, and the broader information systems literature on DT by providing insights into the faddishness and semblance of leading consulting firms’ discourse on DT, while also shedding light on the nuances of DT consulting and its potential for improvement.

领先的管理咨询公司是传播时尚管理理念和帮助组织实施变革举措的关键影响者。组织经常寻求这些公司的指导来实施数字化转型（DT）的管理理念，并受到该理念所带来的潜在好处的诱惑。本研究审查了六家领先的管理咨询公司的报告，以评估他们如何塑造关于数字技术的传播话语。通过应用绩效-结构-技术框架，我们揭示了 DT 咨询讨论中的几个盲点。我们的文件分析表明，领先的管理咨询公司在讨论数字技术时，忽视了人员、竞争环境以及技术方法和结构等方面的全面战略调整。这项研究通过深入了解领先咨询公司关于 DT 的讨论的时尚性和外表，同时阐明 DT 咨询的细微差别及其改进的潜力。