The objective of this study was to evaluate the effect of message frames (gain vs. loss) and sources (formal expert: a health-care professional vs. informal expert: an individual who successfully quit vaping) on the persuasiveness of TikTok videos among youth who currently use e-cigarettes. Additionally, the study examined how emotional responses and perceived message effectiveness (PME) mediate the framing effect on youth intention to quit vaping.

中文翻译：

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TikTok 视频中消息帧和来源对青少年戒烟的影响：情绪和感知信息有效性作为中介机制


本研究的目的是评估消息框架（收益与损失）和来源（正式专家：医疗保健专业人员与非正式专家：成功戒烟的个人）对 TikTok 视频在目前使用电子烟的年轻人中的说服力的影响。此外，该研究还检查了情绪反应和感知信息有效性 （PME） 如何介导对青少年戒烟意愿的框架效应。