Authenticity has been widely acknowledged as a pivotal determinant in the success of ethnic restaurants. This study explores the influence of authentic dimensions and customer knowledge on the overall authenticity and revisits intention of Omani ethnic restaurants by moderating the gastronomic experience. Using a positivist approach, data were collected from 330 customers of Omani ethnic restaurants in Oman. All dimensions of authenticity (atmosphere, food, service, and price) have a positive influence on revisit intention. Concurrently, empirical evidence substantiates that customer knowledge significantly and positively impacts customers' perceptions of authenticity and revisit intention. Gastronomic experience moderates the association between overall authenticity and revisit intention. Overall authenticity mediates the influence of authenticity dimensions revisit intention, except true to self. The study contributes to the literature on the importance of authenticity and customer knowledge in the success of ethnic restaurants. It provides valuable insights for restaurant managers and marketers in Oman.

中文翻译：

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真实的维度和顾客知识是否通过互动的美食体验影响整体真实性和重访意图？对民族餐厅的看法


真实性已被广泛认为是民族餐厅成功的关键决定因素。本研究探讨了真实性维度和客户知识对整体真实性的影响，并通过调节美食体验重新审视了阿曼民族餐厅的意图。使用实证主义方法，从阿曼民族餐厅的 330 名顾客那里收集了数据。真实性的所有维度（氛围、食物、服务和价格）都对重访意图有积极影响。同时，实证证据证实，客户知识对客户对真实性的感知和再次访问意图有显著和积极的影响。美食体验调节了整体真实性与重访意图之间的关联。整体真实性中介了真实性维度对意图的影响，除了忠于自我。该研究有助于撰写有关真实性和客户知识在民族餐厅成功中的重要性的文献。它为阿曼的餐厅经理和营销人员提供了有价值的见解。