This study proposes a meta-analytic framework with the underpinnings of unified theory of acceptance and use of technology, value-based adoption model, and brand relationship quality theory to summarise online food delivery (OFD) literature. Meta-analytic bivariate analysis was used to test the relationships in the proposed model. Further, by performing moderation analysis, this meta-analysis resolves inconsistencies in the findings reported in the domain’s literature. Performance expectancy, effort expectancy, social influence, facilitating conditions, and perceived risk determine perceived value, while perceived value has a significant positive impact on usage behaviour which in turn triggers satisfaction, trust, and loyalty. Moderation analysis indicates that these effects can vary in the OFD literature depending on various contextual and methodological moderators. This review, being the pioneer meta-analysis in OFD domain, advances the domain’s literature. Practically, the findings provide several implications for enhancing consumers’ perceived value and customer responses to OFD services.

中文翻译：

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消费者为什么选择在线食品配送服务？荟萃分析综述


本研究提出了一个元分析框架，以技术接受和使用统一理论、基于价值的采用模型和品牌关系质量理论为基础，以总结在线食品配送 （OFD） 文献。采用荟萃分析双变量分析来检验所提出的模型中的关系。此外，通过进行调节分析，该荟萃分析解决了该领域文献中报告的发现中的不一致之处。绩效预期、努力预期、社会影响力、便利条件和感知风险决定了感知价值，而感知价值对使用行为有显著的积极影响，进而触发满意度、信任和忠诚度。调节分析表明，这些影响在 OFD 文献中可能会有所不同，具体取决于各种上下文和方法调节因素。本综述是 OFD 领域的先驱荟萃分析，推进了该领域的文献。实际上，这些发现为提高消费者的感知价值和客户对 OFD 服务的反应提供了几个启示。