Social norms are thought to spread through processes of collective contagion, requiring multiple social contacts for diffusion. The spread of harmful social norms is heightened with the spread of misinformation online, especially as falsehoods spread faster than truth. Social inoculation, an intervention approach developed in the 1960s, is an effective prophylactic against harmful social norms spread. Using the analogy of a medical vaccine to develop resistance to viruses encountered in the wild, the approach exposes individuals to weakened forms of arguments they will encounter in naturalistic settings, in order to psychologically inoculate them against falsehoods and harmful social influence. Inoculation interventions have demonstrated effectiveness in the short-term and treatment effects can persist with regular ‘booster’ sessions.

中文翻译：

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通过社会预防来抵制有害的社会规范变化


人们认为社会规范是通过集体传染的过程传播的，需要多种社会接触才能传播。随着网上错误信息的传播，有害社会规范的传播加剧，特别是当谎言比真相传播得更快时。社会预防是 20 世纪 60 年代发展起来的一种干预方法，是防止有害社会规范传播的有效预防措施。利用医学疫苗的类比来培养对野外遇到的病毒的抵抗力，该方法使个人暴露于他们在自然环境中会遇到的弱化争论，以便在心理上使他们免受谎言和有害的社会影响。接种干预措施已证明在短期内有效，并且通过定期的“加强”疗程可以保持治疗效果。