Social norms are thought to spread through processes of collective contagion, requiring multiple social contacts for diffusion. The spread of harmful social norms is heightened with the spread of misinformation online, especially as falsehoods spread faster than truth. Social inoculation, an intervention approach developed in the 1960s, is an effective prophylactic against harmful social norms spread. Using the analogy of a medical vaccine to develop resistance to viruses encountered in the wild, the approach exposes individuals to weakened forms of arguments they will encounter in naturalistic settings, in order to psychologically inoculate them against falsehoods and harmful social influence. Inoculation interventions have demonstrated effectiveness in the short-term and treatment effects can persist with regular ‘booster’ sessions.

中文翻译：

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通过社会接种抵制有害的社会规范变化


社会规范被认为通过集体传染过程传播，需要多个社会接触才能传播。随着错误信息在网上的传播，有害社会规范的传播加剧了，尤其是在谎言传播速度超过真相的情况下。社会接种是 1960 年代开发的一种干预方法，是防止有害社会规范传播的有效预防措施。该方法使用医用疫苗来产生对野外遇到的病毒的抵抗力，将个人暴露在他们在自然主义环境中会遇到的弱化形式的争论中，以便在心理上使他们免受虚假和有害社会影响的影响。接种干预已在短期内证明有效，并且治疗效果可以通过定期的 “加强 ”治疗持续。