Design-oriented studies play a pivotal role in shaping the future of hospitality, as they directly influence guest experience, operational efficiency, and even brand identity. This research pioneers the exploration of how font and corner curvature—two indispensable elements of website graphic design—affect the perception of luxury in digital branding through hedonic values and readability. Utilizing a mock-up luxury hotel website, we examined the effects of corner and font curvature through an experiment with 182 participants. The results show that: 1) both rounded corners and fonts increase the site's hedonic value, 2) rounded fonts improve readability, 3) hedonic value and readability significantly enhance luxury perception, and 4) sharp corners improve luxury perception. We recommend a combination of sharp corners and rounded fonts for luxury hotels, as sharp corners enhance luxury perception while rounded fonts improve readability and hedonic values. This approach balances brand identity with functionality and digital pleasure.

中文翻译：

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塑造数字奢侈品认知：曲率对网站设计的影响


以设计为导向的研究在塑造酒店业的未来方面发挥着关键作用，因为它们直接影响宾客体验、运营效率甚至品牌形象。这项研究开创了对字体和角曲率（网站图形设计中两个不可或缺的元素）如何通过享乐价值和可读性影响数字品牌奢华感的探索。我们利用一个模拟豪华酒店网站，通过对 182 名参与者进行的实验来检查角和字体曲率的影响。结果表明：1）圆角和字体都增加了网站的享乐价值，2）圆角字体提高了可读性，3）享乐价值和可读性显着增强了奢华感，4）尖角提高了奢华感。我们建议豪华酒店采用尖角和圆角字体的组合，因为尖角可以增强奢华感，而圆角字体可以提高可读性和享乐价值。这种方法平衡了品牌形象与功能和数字乐趣。