Design-oriented studies play a pivotal role in shaping the future of hospitality, as they directly influence guest experience, operational efficiency, and even brand identity. This research pioneers the exploration of how font and corner curvature—two indispensable elements of website graphic design—affect the perception of luxury in digital branding through hedonic values and readability. Utilizing a mock-up luxury hotel website, we examined the effects of corner and font curvature through an experiment with 182 participants. The results show that: 1) both rounded corners and fonts increase the site's hedonic value, 2) rounded fonts improve readability, 3) hedonic value and readability significantly enhance luxury perception, and 4) sharp corners improve luxury perception. We recommend a combination of sharp corners and rounded fonts for luxury hotels, as sharp corners enhance luxury perception while rounded fonts improve readability and hedonic values. This approach balances brand identity with functionality and digital pleasure.

中文翻译：

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塑造数字奢侈品感知：曲率对网站设计的影响


以设计为导向的研究在塑造酒店业的未来方面发挥着关键作用，因为它们直接影响客人体验、运营效率甚至品牌形象。这项研究率先探索字体和边角曲率（网站平面设计中不可或缺的两个元素）如何通过享乐价值观和可读性影响数字品牌对奢华的感知。利用一个模拟的豪华酒店网站，我们通过对 182 名参与者的实验检查了角和字体弯曲的影响。结果表明：1） 圆角和字体都增加了网站的享乐价值，2） 圆角字体提高了可读性，3） 享乐价值和可读性显着增强了奢华感，以及 4） 尖角改善了奢华感。我们建议豪华酒店将尖角和圆角字体结合使用，因为尖角增强了奢华感，而圆角字体提高了可读性和享乐值。这种方法平衡了品牌形象与功能和数字乐趣。