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Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-09-17 , DOI: 10.1080/00913367.2024.2393719
Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner

Over the past several decades, visual imagery has become the dominant element in modern advertising. A common content strategy involves depicting humans, animals, or objects in the midst of motion....

中文翻译:


描绘运动中的人类、动物和物体:隐含运动对广告中参与和说服的影响



在过去的几十年里,视觉图像已成为现代广告的主导元素。常见的内容策略包括描绘运动中的人类、动物或物体......
更新日期:2024-09-21
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