While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...

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虚拟影响者与真实联系：探索虚拟影响者的现象


尽管人们对在数字营销活动中使用社交媒体影响者的兴趣日益浓厚，但人们对虚拟影响者及其对消费者和品牌的影响知之甚少。虚拟影响力...