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What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-09-11 , DOI: 10.1080/00913367.2024.2393079
Akshaya Vijayalakshmi, Russell N. Laczniak

We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...

中文翻译:


当父母认为暴力可以接受时会发生什么?针对儿童的暴力幽默广告案



我们研究了暴力幽默广告对儿童的影响,以及父母的调解是否可以缓和儿童对暴力幽默广告的攻击性反应。我们发现(a)暴力幽默......
更新日期:2024-09-11
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