This study undertook an analysis of network agenda setting during the 2020 U.S. Presidential campaign, focusing on the interactions between the campaigns and their respective supporters within the context of a polarized social media environment. By employing social network analysis techniques to examine issue agendas, the study revealed a relatively weak correlation between the agendas of the campaigns and their affiliated supporters on Facebook. Conversely, it found a notable association between entities sharing the same ideological orientation—party supporters displayed a higher degree of engagement with their own party’s campaign, and vice versa. The implications of these findings, from a theoretical, methodological, and practical standpoint, have been thoroughly discussed.

中文翻译：

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Facebook 上的网络问题议程设置：探索两极分化的竞选活动和政党支持者之间的相互作用


本研究对 2020 年美国总统竞选期间的网络议程设置进行了分析，重点关注两极分化的社交媒体环境下竞选活动及其各自支持者之间的互动。通过使用社交网络分析技术来检查议题议程，该研究揭示了竞选议程与其在 Facebook 上的附属支持者之间的相关性相对较弱。相反，它发现具有相同意识形态取向的实体之间存在显着的关联——政党支持者对本党竞选活动表现出更高程度的参与，反之亦然。从理论、方法论和实践的角度来看，这些发现的含义已经得到了深入的讨论。