A metaverse is a three-dimensional virtual space (3D VS) where businesses and individuals worldwide can engage, interact, communicate, transact, and exchange information in real-time through an immersive and collaborative platform. These interactions can create complex relationships influenced by the decision-making processes of businesses. Such complexity can lead to challenges in maintaining relationships, ensuring exclusiveness, preventing misuse, and addressing other ethical issues. Therefore, this study aims to identify ethical principles within the metaverse to guide decision-making and maintain complex relationships between users and businesses. Both qualitative and quantitative data were collected for analysis, and simple random sampling was employed for primary data collection. The empirical analysis was conducted using a mixed-method approach. The study identified four ethical principles that guide complex relationships within the metaverse: business benefit evaluation, fairness, explainability, and reliability principles. These principles positively influence decision-making, which, in turn, positively affects the maintenance of complex relationships within 3D VS.

中文翻译：

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负责任的元宇宙：在 3D 虚拟空间中指导企业决策和维护复杂关系的道德元宇宙原则


元宇宙是一个三维虚拟空间 （3D VS），世界各地的企业和个人可以通过沉浸式协作平台实时参与、互动、交流、交易和交换信息。这些交互可以创建受企业决策过程影响的复杂关系。这种复杂性可能导致维护关系、确保排他性、防止滥用和解决其他道德问题方面的挑战。因此，本研究旨在确定元宇宙中的道德原则，以指导决策并维护用户和企业之间的复杂关系。收集定性和定量数据进行分析，采用简单随机抽样进行原始数据收集。实证分析采用混合方法进行。该研究确定了指导元宇宙中复杂关系的四项道德原则：商业利益评估、公平性、可解释性和可靠性原则。这些原则对决策产生积极影响，进而对 3D VS 中复杂关系的维护产生积极影响。