Drawing on chasm theory and perceived value theory, this study investigated user participation behavior differences at different stages of online communities to understand two stage-related threats: the cold-start problem (i.e., creating conditions for the establishment of an initial mass of content) and the chasm problem (i.e., user motivational change as an online community evolves). Analysis of survey data from 657 TikTok users revealed changes in user participation motivation that can be associated with the online community's development, providing evidence for the existence of a chasm in the online community context. This research has implications for both theorists and practitioners looking to build sustainable online communities.

中文翻译：

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跨越鸿沟：根据在线社区的各个阶段了解用户的动机差异


本研究借鉴鸿沟理论和感知价值理论，调查了在线社区不同阶段的用户参与行为差异，以了解两个阶段相关的威胁：冷启动问题（即为建立初始质量内容创造条件）和鸿沟问题（即随着在线社区的发展，用户动机发生变化）。对来自 657 名 TikTok 用户的调查数据分析揭示了用户参与动机的变化，这可能与在线社区的发展有关，这为在线社区环境中存在鸿沟提供了证据。这项研究对希望建立可持续在线社区的理论家和实践者都有影响。