Online self-presentation of luxury tourism experiences can lead to negative outcomes such as others' envy and hostility in online travel communities (OTCs). Thus, some users have learned to present their tourism experience in a more implicit manner, rather than being explicit, and the influence of different self-presentations merits exploration in the tourism literature. Drawing on the theory of value co-destruction, we examine whether, how, and when explicit (vs. implicit) self-presentation of luxury tourism experiences would induce others' value co-destruction intention by triggering perceived conflict in OTCs. Three experiments show that explicit (vs. implicit) self-presentation is more likely to trigger others’ value co-destruction intention by intensifying perceived informational and relational conflict. In addition, for implicit self-presentation, those sharing similar experiences with luxury self-presenters would develop weaker conflict perceptions than would those without similar experiences. We offer novel insights for improving the OTC experience to prevent value co-destruction.

中文翻译：

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显式还是隐式？在线旅游社区中，奢华旅游体验的不同自我呈现如何触发他人的价值共毁意图


在线自我介绍豪华旅游体验可能会导致负面结果，例如在线旅游社区 （OTC） 中他人的嫉妒和敌意。因此，一些用户已经学会了以更隐晦的方式呈现他们的旅游体验，而不是明确的方式，不同自我介绍的影响值得在旅游文献中探索。借鉴价值共销毁理论，我们研究了豪华旅游体验的显式（与隐性）自我呈现是否、如何以及何时会通过触发 OTC 中的感知冲突来诱导他人的价值共销毁意图。三个实验表明，外显（相对于内隐）自我展示更有可能通过加剧感知到的信息和关系冲突来触发他人的价值共毁意图。此外，对于内隐的自我展示，那些与豪华的自我展示者分享相似经历的人会比那些没有相似经历的人产生更弱的冲突感知。我们为改善 OTC 体验提供新颖的见解，以防止价值共同销毁。