Online self-presentation of luxury tourism experiences can lead to negative outcomes such as others' envy and hostility in online travel communities (OTCs). Thus, some users have learned to present their tourism experience in a more implicit manner, rather than being explicit, and the influence of different self-presentations merits exploration in the tourism literature. Drawing on the theory of value co-destruction, we examine whether, how, and when explicit (vs. implicit) self-presentation of luxury tourism experiences would induce others' value co-destruction intention by triggering perceived conflict in OTCs. Three experiments show that explicit (vs. implicit) self-presentation is more likely to trigger others’ value co-destruction intention by intensifying perceived informational and relational conflict. In addition, for implicit self-presentation, those sharing similar experiences with luxury self-presenters would develop weaker conflict perceptions than would those without similar experiences. We offer novel insights for improving the OTC experience to prevent value co-destruction.

中文翻译：

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显式与隐式？在线旅游社区中奢华旅游体验的不同自我呈现如何引发他人价值共毁意向


在线自我呈现豪华旅游体验可能会导致负面结果，例如在线旅游社区 (OTC) 中他人的嫉妒和敌意。因此，一些用户已经学会以更含蓄的方式而不是明确的方式来呈现他们的旅游体验，不同自我呈现的影响值得在旅游文献中探索。借鉴价值共毁理论，我们研究了豪华旅游体验的显式（相对于隐式）自我呈现是否、如何以及何时会通过触发场外交易中的感知冲突来诱发他人的价值共毁意图。三个实验表明，显性（相对于隐性）的自我呈现更有可能通过强化感知的信息和关系冲突来引发他人的价值共毁意图。此外，对于隐性的自我呈现，那些与奢侈品自我呈现者有相似经历的人会比那些没有相似经历的人产生更弱的冲突感知。我们提供新颖的见解来改善 OTC 体验，防止价值共同毁灭。