The senior tourist market is expanding due to longer lifespans, yet there is insufficient research on their preference for holiday choice, especially in the digital era. This study investigated the influence of internet self-efficacy on destination choice preferences among senior tourists. Through five experiments, we discovered that higher levels of internet self-efficacy among seniors led to a pronounced preference for desirability, whereas those with lower levels were inclined towards feasibility. This effect is mediated by the sense of autonomy that internet self-efficacy instills. This inclination holds true only for seniors with a fixed (vs. growth) mindset and when they travel with an incompetent (vs. competent) companion. These findings significantly contribute to the empirical investigation of senior tourist decision-making in the digital environment, providing valuable empirical insights for practitioners seeking to target the senior market.

中文翻译：

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探索未知的数字视野：互联网自我效能在塑造老年游客目的地偏好中的作用


由于寿命延长，老年旅游市场不断扩大，但对他们的度假选择偏好的研究还不够，尤其是在数字时代。本研究探讨了互联网自我效能感对老年游客目的地选择偏好的影响。通过五项实验，我们发现，老年人的互联网自我效能水平较高，导致他们对可取性有明显的偏好，而水平较低的人则倾向于可行性。这种效应是通过互联网自我效能灌输的自主感来调节的。这种倾向仅适用于具有固定（与成长）心态的老年人，以及当他们与无能（与有能力）的同伴一起旅行时。这些发现极大地促进了数字环境下老年游客决策的实证研究，为寻求瞄准老年市场的从业者提供了宝贵的实证见解。