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General vs. specific: How location information control drives performance in peer-to-peer accommodation
Tourism Management ( IF 10.9 ) Pub Date : 2024-09-18 , DOI: 10.1016/j.tourman.2024.105037 Chenze Wang , Xiaoxiao Liu , Zhenxin Xiao , Xiang Gong , Jinming Dang
Tourism Management ( IF 10.9 ) Pub Date : 2024-09-18 , DOI: 10.1016/j.tourman.2024.105037 Chenze Wang , Xiaoxiao Liu , Zhenxin Xiao , Xiang Gong , Jinming Dang
Unlike traditional hotels that explicitly specify their geographical locations, hosts on peer-to-peer accommodation platforms can partially conceal their properties' location information, showcasing only a general area in public searches for potential guests. However, the impact of this information control has been underexplored. Drawing upon the communication privacy management theory and leveraging a unique Airbnb panel dataset from multiple sources, this study investigates the effect of partial location information concealment on property sales performance. Findings show that partially concealing location information leads to an 18.4% increase in occupancy rates compared to disclosing specific location details. Additionally, the effect of location concealment is contingent upon co-owner responsibility boundaries (i.e., host identity verification, guest screening), as well as environmental density boundaries (i.e., population density, listing density). Furthermore, a scenario-based experiment confirms the main effect, and reveals that guests’ sense of control and perceived risks serve as the underlying mechanisms driving this direct effect.
中文翻译:
一般与具体:位置信息控制如何推动点对点住宿的绩效
与明确指定地理位置的传统酒店不同,点对点住宿平台上的房东可以部分隐藏其住宿的位置信息,在潜在客人的公开搜索中只展示一个大致区域。然而,这种信息控制的影响尚未得到充分探索。本研究借鉴通信隐私管理理论,并利用来自多个来源的独特 Airbnb 样本库数据集,调查了部分位置信息隐藏对房产销售业绩的影响。研究结果表明,与披露具体位置详细信息相比,部分隐藏位置信息会导致入住率增加 18.4%。此外,位置隐藏的影响取决于共同所有者的责任边界(即房东身份验证、房客筛查)以及环境密度边界(即人口密度、房源密度)。此外,基于情景的实验证实了主要效应,并揭示了客人的控制感和感知到的风险是驱动这种直接效应的潜在机制。
更新日期:2024-09-18
中文翻译:
一般与具体:位置信息控制如何推动点对点住宿的绩效
与明确指定地理位置的传统酒店不同,点对点住宿平台上的房东可以部分隐藏其住宿的位置信息,在潜在客人的公开搜索中只展示一个大致区域。然而,这种信息控制的影响尚未得到充分探索。本研究借鉴通信隐私管理理论,并利用来自多个来源的独特 Airbnb 样本库数据集,调查了部分位置信息隐藏对房产销售业绩的影响。研究结果表明,与披露具体位置详细信息相比,部分隐藏位置信息会导致入住率增加 18.4%。此外,位置隐藏的影响取决于共同所有者的责任边界(即房东身份验证、房客筛查)以及环境密度边界(即人口密度、房源密度)。此外,基于情景的实验证实了主要效应,并揭示了客人的控制感和感知到的风险是驱动这种直接效应的潜在机制。