Viewing artworks through virtual reality (VR) offers a unique experience, yet understanding how individual traits and motivations affect this process requires further exploration. In this study, we empirically examined the factors influencing aesthetic experiences when viewing artworks in VR. We conducted two experiments using a between-subjects design with VR and 2D videos based on a virtual tour of the Sydney Opera House and an artistic interpretation of Vincent van Gogh's paintings as stimuli. Our moderated mediation analyses identified two pathways through which VR influences aesthetic experiences: a cognitive pathway and an affective pathway. The cognitive pathway reveals that VR enhances the sense of agency and immersion, enriching the aesthetic experience for individuals with a high affinity for technology. The affective pathway shows that VR increases narrative transportation and immersion, enhancing the aesthetic experience particularly for those with strong hedonic motivations.

中文翻译：

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沉浸在艺术中：技术交互的亲和力和享乐动机对虚拟现实审美体验的影响


通过虚拟现实 (VR) 观看艺术品提供了独特的体验，但了解个人特征和动机如何影响这一过程还需要进一步探索。在这项研究中，我们实证检验了在 VR 中观看艺术品时影响审美体验的因素。我们使用 VR 和 2D 视频的受试者间设计进行了两项实验，这些实验基于悉尼歌剧院的虚拟游览以及对文森特·梵高画作的艺术诠释作为刺激。我们的调节中介分析确定了 VR 影响审美体验的两条途径：认知途径和情感途径。认知路径表明，VR 增强了主体感和沉浸感，丰富了对技术有高度亲和力的个人的审美体验。情感路径表明，VR 增加了叙事传输和沉浸感，增强了审美体验，特别是对于那些具有强烈享乐动机的人来说。