Purpose

The purpose of this paper is to explore networked business models on a nascent market for a sustainable innovation.

Design/methodology/approach

The study takes a qualitative approach through a comparative case study of three solar photovoltaic (PV) parks in Sweden. Data was collected from 14 interviews with multiple supply chain and network actors as well as secondary data. Industrial marketing and purchasing is applied for theoretical framing.

Findings

The study demonstrates transactional, relational, environmental and social drivers for participating in the network. The study reveals the duplicity of the nascent market, which encourages supply chain actors to develop their individual business models to take a larger market share or become future competitors to current collaborators. On the nascent market with few developed regulations, the network enables actors to influence regulations on local and regional levels.

Research limitations/implications

The study is limited to the nascent solar PV industry in Sweden, which is characterized by institutional turbulence, market uncertainties and few established supply networks.

Practical implications

Practitioners need to consider multifarious drivers for participating in networked business models, where the economic driver may be the least motivating.

Originality/value

This study provides several multiactor business models and classifies them into specific applications and general applications. The study provides unique insight into the complexity of interactions among supply chain actors in networked business models on a nascent market for sustainable innovation. Due to the scarcity of available partners on the nascent market, actors need to look beyond their on-going relationships and their network horizon, or actors’ roles evolve to include activities that was not part of their individual business models.

中文翻译：

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新兴市场上的网络商业模式促进可持续创新

 目的

本文的目的是探索新兴市场上的网络商业模式，以实现可持续创新。

设计/方法论/途径

该研究通过对瑞典三个太阳能光伏（PV）园区的比较案例研究，采用定性方法。数据收集自对多个供应链和网络参与者的 14 次访谈以及二手数据。工业营销和采购应用于理论框架。

 发现

该研究展示了参与网络的交易、关系、环境和社会驱动因素。该研究揭示了新兴市场的两面性，这鼓励供应链参与者开发自己的商业模式，以占据更大的市场份额或成为当前合作者的未来竞争对手。在监管很少的新兴市场上，该网络使参与者能够影响地方和区域层面的监管。

研究局限性/影响

该研究仅限于瑞典新兴的太阳能光伏产业，该产业的特点是制度动荡、市场不确定性和尚未建立的供应网络。

 实际意义

从业者需要考虑参与网络商业模式的多种驱动因素，其中经济驱动因素可能是最没有动力的。

 原创性/价值

本研究提供了几种多角色商业模型，并将它们分为特定应用程序和一般应用程序。该研究对可持续创新新兴市场中网络化商业模式中供应链参与者之间相互作用的复杂性提供了独特的见解。由于新兴市场上可用合作伙伴的稀缺，参与者需要超越他们持续的关系和网络视野，或者参与者的角色演变以包括不属于其个人商业模式的活动。