Language plays a crucial role in the transmission of social norms. The way language is used, referred to as language framing, shapes perceptions of social norms. This review synthesizes recent research from various fields to explore the mechanisms through which language framing influences social norm perception. We highlight five key mechanisms: attention redirection, context-specific pragmatic inference, point-of-reference alteration, trustworthiness and credibility judgment, and emotion elicitation. We underscore the need to understand how these mechanisms interact with each other and the necessity for a comprehensive model that integrates linguistic processes into social norm perceptions. Such a model would enhance our ability to craft effective communication strategies aimed at promoting positive behavior and driving social changes.

中文翻译：

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语言框架如何塑造社会规范的感知


语言在社会规范的传播中起着至关重要的作用。语言的使用方式（称为语言框架）塑造了对社会规范的看法。这篇综述综合了各个领域的最新研究，探讨语言框架影响社会规范感知的机制。我们强调了五个关键机制：注意力重定向、特定情境的语用推理、参考点改变、可信度和可信度判断以及情绪引发。我们强调需要了解这些机制如何相互作用，以及建立将语言过程融入社会规范认知的综合模型的必要性。这样的模型将增强我们制定有效沟通策略的能力，旨在促进积极行为和推动社会变革。