This study investigated the effect of tour leader playfulness on the quality of interactions between tour members and leaders, tour leader attachment, and tour member delight. The study employed a cross-level approach by considering the perspectives of both tour leaders and tour members participating in group package tours. A questionnaire survey was conducted to obtain insights from both perspectives. A total of 54 sets of samples (including 54 tour leaders and 520 tour members) were collected. The results demonstrated that tour leader playfulness had a positive effect on tour member delight, interaction quality, and tour leader attachment. Furthermore, the study validated the mediating effects of interaction quality and tour leader attachment. By integrating social exchange theory with dramaturgy theory, group dynamics, and attachment theory, this study extends the theoretical gap in research on tour guide playfulness. Practical suggestions for tourism operators and managers are also provided.

中文翻译：

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跟着我玩：构建领队玩乐与团员愉悦模型的跨层面视角


本研究调查了领队的玩乐性对领队和团员之间互动质量、领队依恋以及团员愉悦度的影响。该研究采用跨层面的方法，考虑了参加团体旅游的领队和游客的观点。为了从两个角度获得见解，进行了问卷调查。共采集样本54组（其中领队54人，团员520人）。结果表明，领队的趣味性对领队的愉悦度、互动质量和领队依恋有积极的影响。此外，该研究还验证了互动质量和领队依恋的中介作用。本研究通过将社会交换理论与戏剧理论、群体动力学和依恋理论相结合，扩大了导游趣味性研究的理论空白。还为旅游经营者和管理者提供了实用的建议。