Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.

中文翻译：

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跟随潮流：电子商务生态系统中价值创造的探索性多案例研究


基于平台的生态系统主导着电子商务，通过参与者增长和由此产生的网络效应产生价值。然而，研究缺乏电子商务生态系统中价值创造的概念化。本文通过提供有理论依据和实证验证的价值创造和交换概念来填补这一空白，包括角色、价值创造活动和参与者之间的价值流动。该模型整合了系统文献综述和十个领先电子商务生态系统的多案例研究的见解。此外，通过引入生态系统分段，提出了对 e3 值表示法的扩展，从而允许对元角色和个体生态系统参与者进行更高级别的抽象。