Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.

中文翻译：

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Follow the flow： 电子商务生态系统中价值创造的探索性多案例研究


基于平台的生态系统在电子商务中占据主导地位，通过参与者增长和由此产生的网络效应产生价值。然而，研究缺乏对电子商务生态系统中价值创造的任何概念化。本文通过提供价值创造和交换的理论基础和实证验证的概念化来填补这一空白，包括角色、价值创造活动和参与者之间的价值流动。该模型整合了来自系统性文献综述和十个领先电子商务生态系统的多案例研究的见解。此外，通过引入生态系统分段，提出了对 e3 值表示法的扩展，允许对元角色和单个生态系统参与者进行更高级别的抽象。