The prevalence of direct-to-consumer (DTC) advertising for prescription drugs has led to concerns about how consumers interpret the medical information conveyed in these ads. One strategy for improving lay understanding of medical information involves incorporating quantitative information about a treatment's potential benefits and risks.

中文翻译：

---

外行人对处方药促销中常用统计概念的理解：研究文献综述


处方药直接面向消费者 (DTC) 广告的盛行引发了人们对消费者如何解读这些广告中传达的医疗信息的担忧。提高人们对医疗信息的理解的一种策略是纳入有关治疗潜在益处和风险的定量信息。