Through a multiple-case study of seven German providers, we explore the architecture of commercial offerings of consumer experiences, such as wine-tastings, craft workshops, or wellness activities,...

中文翻译：

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通过实体数字体验式消费者产品创造和获取价值


通过对七家德国供应商的多个案例研究，我们探索了消费者体验的商业产品的架构，例如品酒、手工艺工作坊或健康活动……