This paper aims at enabling the acceleration of CE transitions by offering insights into processes that need to take place to mainstream (or scale from niches to regimes) entrepreneurial solutions in two contexts, i.e., developed versus emerging markets and developing economies. Entrepreneurs play a crucial role in spurring innovation. The emergence of innovative solutions is a prerequisite for unlocking CE transitions. Yet, to sustain the transitions, it is critical that the solutions are mainstreamed. The mainstreaming is facilitated by strategic collective system building activities of entrepreneurs as a necessary but probably not sufficient element of CE transitions. Based on a qualitative approach to assessing such activities, involving an online survey and interviews with entrepreneurs in Austria and Southern Mediterranean, the research results reveal that technological innovation is significantly more important in developed economies in comparison to emerging markets and developing economies, where societal innovation is at the core of CE transitions. Also, raising user awareness and competition with incumbents are significantly more important in emerging markets and developing economies than in developed economies. In both contexts, knowledge development within a company is the key activity enabling mainstreaming of innovative CE solutions.

中文翻译：

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将创新循环经济解决方案纳入主流——发达国家与新兴市场和发展中经济体企业家之间的比较研究


本文旨在通过深入了解在发达市场与新兴市场和发展中经济体这两种背景下将创业解决方案纳入主流（或从利基市场到制度的规模）所需的流程，从而加速CE转型。企业家在推动创新方面发挥着至关重要的作用。创新解决方案的出现是开启消费电子转型的先决条件。然而，为了维持转型，将解决方案纳入主流至关重要。企业家的战略性集体系统建设活动促进了主流化，作为CE转型的必要但可能不是充分的要素。基于评估此类活动的定性方法，包括在线调查以及对奥地利和南地中海企业家的访谈，研究结果表明，与新兴市场和发展中经济体相比，技术创新在发达经济体中更为重要，而新兴市场和发展中经济体的社会创新则更加重要。是 CE 转换的核心。此外，提高用户意识以及与现有企业的竞争在新兴市场和发展中经济体比在发达经济体更为重要。在这两种情况下，公司内部的知识开发都是实现创新 CE 解决方案主流化的关键活动。