Industry uses market segmentation of products to attract and retain consumers from a variety of groups based on demographics, interests, behavioural factors and common needs. This approach is used across many commercial sectors selling a diverse range of commodities including cleaning, beauty, food, automobile and electronic products. Consumers may be attracted to goods based on a number of characteristics including price, packaging, advertising or ease of use. There may also be a perception among consumers that some products are ‘safer’ to use or consume, perhaps based on frequency of use, appearance, marketing and peer influencers.1 The tobacco industry has been adept at using market segmentation across its tobacco range, for example, evoking emotion and identity by differentiating cigars (tobacco wrapped in tobacco leaf, eg celebration, Winston Churchill), pipe tobacco (thicker tobacco strands, eg, concentration, Sherlock Holmes) and cigarettes (fine ground tobacco, eg, relaxation—music and film celebrities).2 Other examples of market segmentation deployed by the tobacco industry include; filters to imply safety3; menthol flavourings to attract young people and specific ethnic groups …

中文翻译：

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烟草的危害：一条共同点


Industry 使用产品的市场细分，根据人口统计、兴趣、行为因素和共同需求来吸引和留住来自不同群体的消费者。这种方法被用于销售各种商品（包括清洁、美容、食品、汽车和电子产品）的许多商业领域。消费者可能会根据许多特征（包括价格、包装、广告或易用性）被商品所吸引。消费者可能还认为某些产品使用或消费“更安全”，这可能是基于使用频率、外观、营销和同行影响因素。烟草行业一直擅长在其烟草系列中使用市场细分，例如，通过区分雪茄（用烟叶包裹的烟草、 例如庆祝活动，温斯顿丘吉尔）、烟斗烟草（较粗的烟丝，例如，浓度，夏洛克·福尔摩斯）和香烟（细烟粉，例如，放松——音乐和电影名人）.2 烟草行业部署的市场细分的其他例子包括;过滤器暗示安全3;薄荷醇调味剂吸引年轻人和特定种族群体......