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Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-09-11 , DOI: 10.1080/00913367.2024.2393078
Aimee Riedel 1 , Rory Mulcahy 2 , Amanda Beatson 3 , Clinton Weeks 3
Affiliation  

Freemium services such as music streaming, video sharing, and mobile games are often supported using advertisements, whereby consumer attention to these advertisements can be considered a proxy for...

中文翻译:


免费增值服务中的广告:缺乏控制和入侵是消费者付出的代价



音乐流媒体、视频共享和手机游戏等免费增值服务通常使用广告来支持,因此消费者对这些广告的关注可以被视为......
更新日期:2024-09-12
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