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Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-09-09 , DOI: 10.1080/00913367.2024.2393708 Alexander Davidson 1
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-09-09 , DOI: 10.1080/00913367.2024.2393708 Alexander Davidson 1
Affiliation
Search advertising involves the purchasing of an ad’s position at the top of a search engine results page and accounts for more than 40% of all digital ad spending in the United States. Nevertheles...
中文翻译:
对抗搜索广告回避:政治取向如何影响搜索广告的信任
搜索广告涉及购买搜索引擎结果页面顶部的广告位置,占美国所有数字广告支出的 40% 以上。尽管如此...
更新日期:2024-09-10
中文翻译:
对抗搜索广告回避:政治取向如何影响搜索广告的信任
搜索广告涉及购买搜索引擎结果页面顶部的广告位置,占美国所有数字广告支出的 40% 以上。尽管如此...