Nostalgia is vital in fostering emotional connections between tourists and places by symbolizing and consolidating individuals' collective memory. This paper considers 60 historical and cultural districts from the China Central Television documentary series to investigate nostalgia. We specifically introduce place narratives and analyze the dimensions and connotations of nostalgia culture. Our empirical results reveal four dimensions associated with nostalgia, namely time, space, memory, and emotion. In addition, we explore various factors affecting nostalgia (e.g., nostalgia subjects, nostalgia carriers, nostalgia touchpoints, and nostalgia emotions), which further shape historical and cultural districts' nostalgia culture. To better understand this type of culture, we build a theoretical framework along the dimensions of instrumental–expressive and concrete–abstract. This framework contributes to a richer understanding of the nature and impact of nostalgia and serves as a reference for tourism destination marketing and management of historical and cultural districts in an urbanization context.

中文翻译：

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读懂历史文化街区的乡愁：我们能从纪录片中学到什么？


怀旧通过象征和巩固个人的集体记忆，对于促进游客和地方之间的情感联系至关重要。本文以中央电视台系列纪录片中的60个历史文化街区为对象，对乡愁进行了调查。我们专门介绍了场所叙事，并分析了怀旧文化的维度和内涵。我们的实证结果揭示了与怀旧相关的四个维度，即时间、空间、记忆和情感。此外，我们还探讨了影响怀旧的各种因素（如怀旧主体、怀旧载体、怀旧接触点、怀旧情绪等），进一步塑造了历史文化街区的怀旧文化。为了更好地理解这种类型的文化，我们沿着工具-表达和具体-抽象的维度构建了一个理论框架。该框架有助于更丰富地理解怀旧的本质和影响，并为城市化背景下的旅游目的地营销和历史文化区管理提供参考。