In this study, I apply the notions of chronotopes and scales to analyze how Alexandria Ocasio-Cortez, a US politician and activist, constructs a relatable persona in her Instagram stories. I focus on two strategies that she deploys: the mixing of chronotopes associated with different scales of formality/publicness within the same story, and the use of downscaling strategies to reduce the formality of public chronotopes. More specifically, I analyze her alternation in the same story of images evoking chronotopes related to different domains of her life which can be placed on divergent scales on the public/private and formal/informal continuum. I also show how she uses downscaling strategies such as introducing her dog within chronotopes related to her role as a politician, establishing interpersonal connections, or talking about personal issues to reduce the distance between herself as a politician and her followers. This article thus contributes both to the study of the relationships between chronotopes and scales and to the analysis of communication strategies by politicians.

中文翻译：

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与追随者建立联系：Instagram 上政治传播的时间和尺度


在这项研究中，我应用时间表和音阶的概念来分析美国政治家和活动家亚历山大·奥卡西奥-科尔特斯 (Alexandria Ocasio-Cortez) 如何在她的 Instagram 故事中构建一个相关的角色。我重点关注她采用的两种策略：在同一故事中混合与不同规模的正式性/公共性相关的计时体，以及使用缩小规模的策略来减少公共计时体的正式性。更具体地说，我分析了她在同一个故事中的图像交替，这些图像唤起了与她生活的不同领域相关的计时体，这些计时体可以放在公共/私人和正式/非正式连续体的不同尺度上。我还展示了她如何使用缩小尺度的策略，例如将她的狗引入与她作为政治家角色相关的时空体中，建立人际关系，或者谈论个人问题，以缩短她作为政治家和追随者之间的距离。因此，本文既有助于研究时间位和音阶之间的关系，也有助于分析政治家的沟通策略。