Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive...

中文翻译：

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针对小众运动的实证检验


尽管利基市场已经在营销、战略和消费者行为文献中得到了很好的探讨，但迄今为止它在体育领域的应用仍然是理论上的，导致普遍的……