The last decade has seen major transformations in the tourism sector, influenced by changes in consumer behaviour and the integration of technology. The Metaverse has emerged as a transformative force but with certain limitations. In this sense, the literature highlights the need to address research gaps in terms of the levels of acceptance of this new technology and with regard to the challenges faced by small and medium-sized enterprises (SMEs) in the tourism sector. Thus, the main objective of this paper is to assess the adoption intention of high technology in tourism by small and medium-sized enterprises, focusing on the key role of the Metaverse as a new paradigm. For data collection, a total of 172 small and medium-sized enterprises have been surveyed using a double methodology, PLS-SEM and QCA, for the analysis. The results show that small and medium-sized tourism enterprises intend to adopt technologies associated with the Metaverse for the concept of Business Satisfaction rather than for the possible performance it may represent. These results represent an important advance in the understanding of the integration of Metaverse technologies in the tourism sector in this type of companies, where it can help to adopt diverse strategies in the business environment without having an excessive Resistance to Change, helping to be able to face it in conjunction with other capabilities.

中文翻译：

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旅游中小企业采用元宇宙的满意度和绩效预期


过去十年，受消费者行为变化和技术整合的影响，旅游业发生了重大转变。虚拟宇宙已经成为一股变革力量，但也有一定的局限性。从这个意义上说，文献强调需要解决这项新技术的接受程度以及旅游部门中小型企业（SME）面临的挑战方面的研究差距。因此，本文的主要目的是评估中小企业在旅游业中采用高科技的意愿，重点关注元宇宙作为新范式的关键作用。在数据收集方面，采用PLS-SEM和QCA双重方法对172家中小企业进行了调查并进行分析。结果表明，中小型旅游企业倾向于采用与元宇宙相关的技术，以实现业务满意度的概念，而不是其可能代表的绩效。这些结果代表了此类公司在理解元界技术与旅游部门整合方面的重要进步，它可以帮助在商业环境中采取多样化的策略，而不会出现过度的变革阻力，从而有助于能够结合其他能力来面对它。