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What drives tourists’ sustainable mobility at city destinations? Insights from ten European capital cities
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-08-29 , DOI: 10.1016/j.jdmm.2024.100931
Piotr Zientara , Magdalena Jażdżewska-Gutta , Monika Bąk , Anna Zamojska

The growth in tourism has brought benefits but also pressured urban transportation systems, particularly in capitals where it intersects with business and local life. While urban sustainable mobility development typically centers on the transportation needs of the residents, it frequently neglects the unsustainable travel habits of tourists. This study focuses on the key elements influencing sustainable tourist transportation, stressing the imperative for city administrations to tackle this concern. Based on a study of ten European capital cities and 5220 individual tourists, unique perspectives on urban tourist transportation are provided. Initially, a DCSM index (Destination City’ Sustainable Mobility Index) was crafted to mirror the sustainability of urban transportation systems, integrating data on cities’ transportation modes and factors promoting sustainable transportation while deterring unsustainable options. This index was then embedded in an ordered logit model, with the sustainable transportation choices of tourists as the dependent variable. The findings show that the traits of the destination city and the transportation preferences from the tourist’s home location, combined with accommodation and trip details, considerably influence their transportation decisions at the destination. These insights underline the potential to mold sustainable tourist behaviors by advancing environmentally friendly transportation systems, enhancing urban planning, and optimally positioning hotels. However, it is vital to acknowledge that without influencing tourists’ routine behaviors at home through education, their travel choices might persist. This research underscores the need for holistic strategies that integrate both destination-specific actions and pre-trip educational initiatives to truly promote tourists’ sustainable transportation behavior.

中文翻译:


是什么推动游客在城市目的地的可持续流动?欧洲十个首都城市的见解



旅游业的增长带来了好处,但也给城市交通系统带来了压力,特别是在与商业和当地生活交叉的首都。虽然城市可持续交通发展通常以居民的交通需求为中心,但它经常忽视游客不可持续的出行习惯。本研究重点关注影响可持续旅游交通的关键因素,强调城市管理部门解决这一问题的必要性。基于对欧洲十个首都城市和 5220 名个人游客的研究,提供了关于城市旅游交通的独特视角。最初,DCSM指数(目的地城市可持续交通指数)旨在反映城市交通系统的可持续性,整合城市交通模式和促进可持续交通因素的数据,同时阻止不可持续的选择。然后将该指数嵌入有序 Logit 模型中,以游客的可持续交通选择作为因变量。研究结果表明,目的地城市的特征和游客家乡的交通偏好,再加上住宿和旅行细节,在很大程度上影响了他们在目的地的交通决策。这些见解强调了通过推进环保交通系统、加强城市规划和优化酒店定位来塑造可持续旅游行为的潜力。然而,重要的是要认识到,如果不通过教育影响游客在家中的日常行为,他们的旅行选择可能会持续下去。 这项研究强调需要制定整体战略,将目的地特定行动和旅行前教育举措结合起来,以真正促进游客的可持续交通行为。
更新日期:2024-08-29
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