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User-generated accountability: Public participation in algorithmic governance on YouTube
New Media & Society ( IF 4.5 ) Pub Date : 2024-08-30 , DOI: 10.1177/14614448241251791
CJ Reynolds 1 , Blake Hallinan 1
Affiliation  

Despite opaque automated systems and few formal channels for participation, YouTubers navigate algorithmic governance on the platform through a strategy we call user-generated accountability: the generation of publicity via content creation to reveal failures, oversights, or harmful policies. Through an analysis of 250 videos, we identify common strategies, concerns, and targets of accountability. Creators primarily upload vlogs that acknowledge the platform’s positive aspects, even as they express concern with YouTube’s policies, automated enforcement systems, poor communication practices, and discrimination against certain creators or content. In publicizing critiques of platform operations, videos enroll creators and audiences as active stakeholders in platform governance that can coordinate actions to draw the company’s attention to matters of concern. We argue that user-generated accountability practices offer a productive starting point for understanding how platform governance disputes come to be and how systems might be shaped or rebuilt to better serve the needs of competing stakeholders.

中文翻译:


用户产生的责任:公众参与 YouTube 上的算法治理



尽管自动化系统不透明,正式参与渠道也很少,但 YouTube 用户通过我们称之为用户生成问责制的策略来引导平台上的算法治理:通过内容创建进行宣传,以揭露失败、疏忽或有害政策。通过对 250 个视频的分析,我们确定了共同的策略、关注点和问责目标。创作者主要上传承认该平台积极方面的视频博客,尽管他们对 YouTube 的政策、自动执行系统、不良沟通习惯以及对某些创作者或内容的歧视表示担忧。在公开对平台运营的批评时,视频将创作者和观众作为平台治理的积极利益相关者,可以协调行动以引起公司对所关注问题的关注。我们认为,用户生成的问责实践为理解平台治理纠纷如何产生以及如何塑造或重建系统以更好地满足竞争利益相关者的需求提供了一个富有成效的起点。
更新日期:2024-08-30
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