The current study examined whether congruence with gender stereotypes is associated with support for online feminist campaigns. In Study 1 (N_tweets = 510,000), we investigated how two real-world movements (i.e., #metoo and #sexstrike) were viewed in terms of adhering to the traditional feminine stereotype of high warmth/communion and low competence/agency, as per language used in the tweets posted within each campaign. We found that the #metoo movement was characterised by more communal and less agentic content than #sexstrike. In Study 2 (N = 195), when presented with descriptions of the movements modelled after #metoo and #sexstrike, participants associated the #metoo-like campaign with more feminine (e.g., community orientation) and less masculine concepts (e.g., rebelliousness), which, in turn, translated to greater declared support for the campaign. In Study 3 (N = 446), conducted in a more controlled and context-independent setting, we once again observed the link between the gender stereotypes attached to feminist movements and the support they received. We also found that this effect was independent of the effect of perceiving movements as violating social norms. Controlling for feminist identification, political conservatism, and gender system justification did not affect the pattern of results. Uncovering these stereotype-related effects on support for feminist movements furthers understanding of the strategies that might be used in the fight for gender equality.

目前的研究探讨了性别刻板印象的一致性是否与对在线女权主义运动的支持有关。在研究 1（ N_条推文= 510,000 条）中，我们调查了人们如何看待两种现实世界的运动（即#metoo 和 #sexstrike）是否遵循高热情/交流和低能力/能动性的传统女性刻板印象，如每个活动中发布的推文中使用的每种语言。我们发现，#metoo 运动的特点是比 #sexstrike 更具公共性且更少代理内容。在研究 2 ( N = 195) 中，当参与者看到以 #metoo 和 #sexstrike 为蓝本的运动描述时，参与者将类似 #metoo 的运动与更多女性化（例如，社区导向）和更少男性化的概念（例如，叛逆性）联系起来。 ，这反过来又转化为对这场运动的更大的公开支持。在研究 3（ N = 446）中，在更受控制和独立于背景的环境中进行，我们再次观察到女权运动所附带的性别刻板印象与其所获得的支持之间的联系。我们还发现，这种效应与将运动视为违反社会规范的效应无关。控制女权主义认同、政治保守主义和性别制度的合理性并没有影响结果的模式。揭示这些与刻板印象相关的对女权运动支持的影响，可以进一步了解在争取性别平等的斗争中可能使用的策略。