This article presents a study of how and to what extent gig workers in Sweden experience a mediatization of work. We contend that previous mediatization research has assumed extensive and unified effects of mediatization, and that previous gig work research has focused on users of large-scale, transnational platforms. We conducted a set of qualitative, semi-structured interviews (N = 28) with Swedish users of four different gig apps (all produced by very small companies active only in Sweden). We analyzed their experiences of mediatization along five dimensions: extension, substitution, amalgamation, accommodation, and datafication. We found that our respondents had much more varied, far less all-encompassing, experiences of mediatization than indicated in previous research. We also found respondents’ experiences clearly framed by the smaller size of the local, Swedish gig work companies.

中文翻译：

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工作的媒介化？瑞典的零工工人和零工应用


本文介绍了瑞典零工工人如何以及在多大程度上体验工作媒体化的研究。我们认为，先前的媒体化研究假设了媒体化的广泛而统一的影响，而先前的零工工作研究则集中于大型跨国平台的用户。我们对四种不同零工应用程序（全部由仅在瑞典活跃的非常小公司制作）的瑞典用户进行了一系列定性、半结构化访谈（N = 28）。我们从五个维度分析了他们的媒体化经历：延伸、替代、合并、适应和数据化。我们发现，与之前的研究相比，受访者的媒体化经历更加多样化，但远没有那么全面。我们还发现，受访者的经历明显受到当地瑞典零工公司规模较小的影响。