RPA’s potential for efficiency improvement highly recommends the analysis of its applicability to the organizations’ processes. This paper analyses the value of RPA as its impact on the main activity groups in the value chain: Procurement, Internal Operations and Marketing and Sales. The analysis of RPA’s contribution for each of the activity groups addresses a research question through an exploratory approach: “How does RPA create value for organizations and which RPA features are critical for such value creation?”. The data was collected through interviews, analyzed using content analysis, and shows that RPA has impacts on both downstream and internal dimensions. Regarding upstream dimension further research is required to ascertain RPA’s potential.

RPA 提高效率的潜力强烈建议分析其对组织流程的适用性。本文分析了 RPA 的价值，因为它对价值链中主要活动组的影响：采购、内部运营以及营销和销售。对 RPA 对每个活动组的贡献的分析通过探索性方法解决了一个研究问题：“RPA 如何为组织创造价值以及哪些 RPA 功能对于这种价值创造至关重要？”。这些数据是通过访谈收集的，并使用内容分析进行分析，并表明 RPA 对下游和内部维度都有影响。关于上游维度，需要进一步研究以确定 RPA 的潜力。