This study examines the dynamics of a social media campaign launched by Algerian feminists in 2018 in response to a video shared on Facebook that narrated a woman’s upsetting encounter with harassment. This movement occurred in a region often known for its autocratic systems of governance and the prevalence of its Islamic movements rather than for its prominence of feminist advocacy. Yet the Global South and particularly North Africa are actually abundant with women’s rights organizations, a fact often overlooked in both Western scholarship and media. Drawing from social movement theory, this research analyzes how feminists in the Global South strategically presented their narratives on Facebook by employing diagnostic, prognostic, and motivational framing approaches. The findings illuminate that Algerian feminists primarily used two collective action frames in their messaging: diagnostic to increase awareness and prognostic to suggest long-term solutions. Yet motivational framing to empower supporters and give them a rationale to get involved was less prioritized, creating a critical gap in sustaining the movement and turning online grievances into action.

中文翻译：

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“#My Place isn't in the kitchen”：审视阿尔及利亚社会运动的女权主义 Facebook 框架


这项研究考察了阿尔及利亚女权主义者 2018 年针对 Facebook 上分享的一段视频发起的社交媒体运动的动态，该视频讲述了一名女性遭遇骚扰的令人沮丧的经历。这场运动发生在一个通常以其专制治理体系和伊斯兰运动盛行而闻名的地区，而不是以女权主义倡导的突出地位而闻名。然而，南半球，特别是北非实际上有大量的妇女权利组织，这一事实经常被西方学术界和媒体忽视。这项研究借鉴社会运动理论，分析了南半球的女权主义者如何通过采用诊断、预测和动机框架方法在 Facebook 上战略性地表达她们的叙述。研究结果表明，阿尔及利亚女权主义者在传递信息时主要使用两种集体行动框架：诊断以提高认识，预测则提出长期解决方案。然而，赋予支持者权力并为他们提供参与理由的激励框架并没有被优先考虑，这在维持运动和将网上不满转化为行动方面造成了关键差距。