This study examines the #Women_Short Cut_Campaign movement, a feminist hashtag activism that began on Twitter (rebranded as X in 2023) in 2021. The movement was to defend a South Korean female archer and Olympic gold medalist, An San, from misogynistic attacks that accused her of being a man-hating feminist, given her short hairstyle. Informed by theories about social media’s affordances and affective politics, this article unpacks how women harness social media affordances to combat sexist oppression, particularly in the sociocultural context where women’s hair is fraught with gendered stereotypes and women’s bodies are historically deprived of agency under Neo-Confucian influence. The qualitative textual analysis of 1,849 tweets mostly written in Korean, with a focus on 811 selfies and images, suggests that #Women_Short Cut_Campaign functions as networked, affective counterpublics where oppressed women construct counter-narratives against the attempts to control women’s bodies. The hashtag also challenges the binary of online or offline and stretches the traditional notion of participation by urging digitally networked participants to take action offline. Participants practiced media solidarities by encouraging each other to protect themselves from potential sexual violence. In doing so, they realized affordances for practice through optimizing and contextualizing the original use of technologies. This research contributes to discussions on the sustainability of digital activism and the need for the pluralization and diversification of contemporary feminism. It also offers an opportunity to address the call for decolonial approaches in mobilizing Western-originated theories. Finally, it invites scholars to focus more on the visual in interrogating digital feminist activism.

中文翻译：

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“我今天剪了头发来分享#Women_Short Cut_Campaign”：抗议厌女症的女权主义者自拍照


本研究考察了 #Women_Short Cut_Campaign 运动，这是一项于 2021 年在 Twitter（2023 年更名为 X）上发起的女权主义主题标签活动。该运动旨在保护韩国女射箭手、奥运会金牌得主安山 (An San)，使其免受厌恶女性的攻击。考虑到她的短发，她被认为是一个讨厌男人的女权主义者。本文以有关社交媒体可供性和情感政治的理论为基础，揭示了女性如何利用社交媒体可供性来对抗性别歧视压迫，特别是在女性的头发充满性别刻板印象、女性的身体在新儒家思想下历史上被剥夺代理权的社会文化背景下。影响。对 1,849 条推文（主要是韩语）的定性文本分析表明，#Women_Short Cut_Campaign 发挥着网络化、情感反公众的作用，受压迫的妇女在其中构建了反叙事，反对控制妇女身体的企图。该标签还挑战了线上或线下的二元性，并通过敦促数字网络参与者线下采取行动来延伸传统的参与概念。参与者通过鼓励彼此保护自己免受潜在的性暴力来实践媒体团结。在此过程中，他们通过优化和情境化技术的原始使用，实现了实践的可供性。这项研究有助于讨论数字行动主义的可持续性以及当代女权主义多元化和多样化的必要性。它还提供了一个机会来回应对动员西方理论的非殖民方法的呼吁。 最后，它邀请学者们在质疑数字女权主义行动时更多地关注视觉。