This paper examines how private firms can align financial and social goals by including disenfranchised populations as beneficiaries. Using a quasi-experimental study in a Brazilian private for-profit school, we explore whether enfranchised (non-vulnerable) and disenfranchised (income-constrained) students benefit from interacting in more diverse settings. First, we find that diversity improves the educational outcomes of enfranchised students. Second, as a socially desirable ripple effect, we observe an increase in the willingness of their families to support social inclusion through donations. Our results demonstrate that private firms can connect disenfranchised and enfranchised groups, fostering mutual value creation and aligning social and commercial objectives. We conclude by discussing the conditions that facilitate these mechanisms in various organizational settings.

中文翻译：

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愿意参与：在私人环境中实施亲社会策略


本文探讨了私营企业如何通过将被剥夺权利的人群作为受益人来调整财务和社会目标。通过在巴西一所私立营利性学校进行的准实验研究，我们探讨了拥有公民权（非弱势）和被剥夺公民权（收入受限）的学生是否可以从更多样化的环境中互动中受益。首先，我们发现多样性可以提高获得选举权的学生的教育成果。其次，作为社会理想的连锁反应，我们观察到他们的家庭通过捐赠支持社会包容的意愿有所增加。我们的研究结果表明，私营企业可以将被剥夺权利的群体和被剥夺权利的群体联系起来，促进共同价值创造并协调社会和商业目标。最后，我们讨论了在各种组织环境中促进这些机制的条件。