The rate of market exit of tourism entrepreneurs from sharing economy platforms is surprisingly high, given that the sharing business is flourishing. We argue that the destiny of performance is partly shaped by the tourism entrepreneur's personality, and explore the effect, channel, and interaction of personality traits on exit (vs. operation) with three studies. Based on a dataset comprising monthly information of 138,331 observations involving 21,556 tourism entrepreneurs and a survey experiment, our findings indicate that agreeableness decreases the exit rate whereas extraversion increases it; service quality mediates the impact. Agreeableness benefits from the contextual factor of managerial experience in the tourism industry, while extraversion benefits from restricted use policies. Moreover, extraversion leads to an operational interest trap for survival. This study is the first to unveil the intricate mechanism underlying the impact of personality traits on tourism entrepreneurs' exit and establish a novel construct known as Personality - Exit fate (PEF), which aims to stimulate tourism entrepreneurship in emerging economies.

中文翻译：

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性格决定命运：共享经济下旅游企业家的外向性和宜人性如何影响其市场退出


在共享业务蓬勃发展的背景下，旅游创业者从共享经济平台的市场退出率出人意料地高。我们认为绩效的命运部分由旅游企业家的个性决定，并通过三项研究探讨了个性特征对退出（与运营）的影响、渠道和相互作用。基于包含涉及 21,556 名旅游企业家的 138,331 次观察的每月信息的数据集和一项调查实验，我们的研究结果表明，宜人性会降低退出率，而外向性会增加退出率；服务质量调节影响。宜人性受益于旅游业管理经验的背景因素，而外向性受益于限制使用政策。此外，外向性会导致生存的操作利益陷阱。本研究首次揭示了人格特质对旅游企业家退出影响的复杂机制，并建立了一种称为人格-退出命运（PEF）的新颖结构，旨在刺激新兴经济体的旅游创业。