Colors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.

中文翻译：

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颜色与创业活动：一项探索性研究

颜色可以增强创业行为。众所周知，创造力可以导致创业行为，并且心理学文献中认为颜色可以影响个人的创造力。在本文中，我们基于文献假设，即黄色和橙色增强个人的创造性情感，探讨了颜色与创业行为之间的经验关系。我们的研究结果为未来色彩心理学和创业精神的研究打开了大门。