To date, there are still limited studies that have devoted their attention to the customers' demand for natural food products. Notwithstanding, to the best of the authors' knowledge, there are no articles that integrate the theory of consumption values with the stimuli‐organism‐behavior‐consequence framework, to explore the intricate connections between consumption values, purchase intentions, and actual buying behaviors of natural food products. Primary data were gathered from 793 survey respondents, and a covariance‐based structural equations modeling approach was used to evaluate the robustness of the proposed model. The findings indicate that the various benefits of natural food products have a significant impact on how consumers perceive and approach these products. The results also suggest that consumer behaviors are greatly influenced by their environmental concerns and health considerations. Furthermore, they underline the significance of the consumers' incomes and education levels on the causal paths between attitudes, intentions to purchase, and actual purchase behaviors. This contribution advances a novel theoretical model that is empirically tested, as well as reasonable implications for industry practitioners.

中文翻译：

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影响消费者购买天然食品的因素：优先考虑健康意识和环境可持续性


迄今为止，关注消费者对天然食品需求的研究仍然有限。尽管如此，据作者所知，还没有文章将消费价值观理论与刺激-有机体-行为-后果框架相结合，以探讨消费者的消费价值观、购买意图和实际购买行为之间的复杂联系。天然食品。主要数据来自 793 名调查受访者，并使用基于协方差的结构方程建模方法来评估所提出模型的稳健性。研究结果表明，天然食品的各种益处对消费者如何看待和使用这些产品具有重大影响。研究结果还表明，消费者行为很大程度上受到环境问题和健康考虑的影响。此外，他们强调了消费者的收入和教育水平对态度、购买意向和实际购买行为之间因果路径的重要性。这一贡献提出了一种经过实证检验的新颖理论模型，并对行业从业者产生了合理的影响。