The study investigates car purchase intention among students. We advance existing literature by proposing a model integrating parent influence, attitude toward car ownership and psychological predictors in the scope of family or household decision-making. We collected 514 multi-actor sample data consisting of fathers, mothers, and their young adult children from the Jakarta metropolitan area. The results show that parents’ car attitudes are determinants of their influence on their children’s car purchases. The influence is further indirectly related to the child’s perception of their parent’s expectations which in turn depends on the closeness of family relationships. Moreover, children’s car attitude toward the prestige value of a car and their father’s influence significantly affects their car purchase intention. Based on this, we suggest that it is important to target families instead of only young adults in mobility intervention policies.

该研究调查了学生的汽车购买意愿。我们提出了一个模型，将父母的影响、对汽车所有权的态度以及家庭或家庭决策范围内的心理预测因素结合起来，从而推进了现有文献的发展。我们收集了来自雅加达都市区的 514 个多参与者样本数据，其中包括父亲、母亲及其年幼的成年子女。研究结果表明，父母的汽车态度是影响孩子购车的决定因素。这种影响还与孩子对父母期望的看法间接相关，而父母期望的看法又取决于家庭关系的亲密程度。此外，孩子对汽车声望值的用车态度以及父亲的影响显着影响他们的购车意愿。基于此，我们建议，流动干预政策应以家庭为目标，而不仅仅是年轻人。