Do existing social inequalities translate into social media privacy management? This study examined racial/ethnic differences in privacy concerns and privacy management behaviors on social media to evaluate empirical evidence for an online privacy divide in the U.S. In addition, we tested two prominent theoretical perspectives–resource-based and identity-based explanations–for such divides. Results from an online survey ( N = 1,401) revealed that compared to White social media users, Latinx and Asian users reported higher horizontal and vertical privacy concerns, Latinx users employed horizontal privacy management strategies more frequently, Black users reported higher horizontal and vertical privacy self-efficacy, and Latinx users reported higher vertical privacy self-efficacy. While unequal distribution of resources (i.e., socioeconomic status) explained some differences among Asian (vs. White) participants, identity-based factor (i.e., perceived discrimination) served to motivate cautious privacy management among Black participants. Theoretical contributions to the privacy and marginalization literature are discussed. Practical implications are provided.

中文翻译：

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在线隐私鸿沟：测试社交媒体上隐私问题和隐私管理行为中种族/民族差异的资源和身份解释


现有的社会不平等是否会转化为社交媒体隐私管理？这项研究考察了社交媒体上隐私问题和隐私管理行为的种族/民族差异，以评估美国在线隐私鸿沟的经验证据。此外，我们测试了两种重要的理论观点——基于资源的解释和基于身份的解释——划分。在线调查结果（N = 1,401）显示，与白人社交媒体用户相比，拉丁裔和亚洲用户报告了更高的水平和垂直隐私担忧，拉丁裔用户更频繁地采用水平隐私管理策略，黑人用户报告了更高的水平和垂直隐私自我-功效，拉丁裔用户报告了更高的垂直隐私自我效能。虽然资源分配不平等（即社会经济地位）解释了亚裔（与白人）参与者之间的一些差异，但基于身份的因素（即感知到的歧视）促使黑人参与者采取谨慎的隐私管理。讨论了对隐私和边缘化文献的理论贡献。提供了实际意义。