The influence of personal recommendations on decision‐making is well‐established. To date, however, most research appears to have focussed on decisions of less importance. This study explores how place recommendations may have an impact on internal migration. Drawing on extraordinarily voluminous survey data, based on approximately half a million responses in Swedish municipalities between 2010 and 2018, the analyses of this paper are focused on the extent to which people would recommend friends and acquaintances to move to their respective municipalities, on the locational features influencing such recommendations, and on the relationship between recommendations and net‐migration. Contributing to research on the role of social networks in migration research, the results reveal both a widespread tendency among inhabitants to give positive place recommendations and a very strong positive association between place satisfaction and place recommendations. In addition, a tentative analysis suggests that highly recommended municipalities benefit in terms of net‐migration and, hence, population growth.

中文翻译：

---

地点推荐和迁移


个人建议对决策的影响是众所周知的。然而，迄今为止，大多数研究似乎都集中在不太重要的决策上。本研究探讨地点推荐如何对内部迁移产生影响。本文利用海量调查数据，基于 2010 年至 2018 年间瑞典各城市约 50 万份回复，分析的重点是人们会在多大程度上推荐朋友和熟人搬到各自的城市，以及地点影响此类建议的特征，以及建议与净迁移之间的关系。研究结果有助于研究社交网络在移民研究中的作用，结果揭示了居民提供积极地点推荐的普遍趋势，以及地点满意度和地点推荐之间存在非常强的正相关关系。此外，一项初步分析表明，强烈推荐的城市在净移民方面受益，从而在人口增长方面受益。